{"title":"Lake Geneva, Wisconsin","description":"\u003cp\u003eRetro Lake Geneva apparel for lake days — vintage pontoon and fishing designs on tees, crewneck sweatshirts, tank tops, trucker hats and tote bags.\u003c\/p\u003e\u003cp\u003eFind more of the state in \u003ca href=\"\/collections\/wisconsin\"\u003eWisconsin\u003c\/a\u003e. Kids' and adult sizes, free shipping on every order.\u003c\/p\u003e","products":[{"product_id":"lake-geneva-wisconsin-t-shirt-unisex-fishing-shirt","title":"Lake Geneva, Wisconsin T-Shirt - Unisex Fishing Shirt","description":"\u003cp class=\"MsoPlainText\" style=\"margin: 0cm; font-size: 10.5pt; font-family: Consolas;\"\u003e\u003cspan style=\"font-family: Consolas;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eThis soft jersey unisex Lake Geneva, Wisconsin t-shirt, is perfect for a women or man and has a great Lake Geneva design. It is 100% soft cotton, runs true to size and comes in a variety of colors! You will love wearing this Lake Geneva t-shirt all over Wisconsin, with it's soft cotton feel.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoPlainText\" style=\"margin: 0cm; font-size: 10.5pt; font-family: Consolas;\"\u003e\u003cspan style=\"font-family: Consolas;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoPlainText\" style=\"margin: 0cm; font-size: 10.5pt; font-family: Consolas;\"\u003e\u003cspan style=\"font-family: Consolas;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003e.: Retail fit\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoPlainText\" style=\"margin: 0cm; font-size: 10.5pt; font-family: Consolas;\"\u003e\u003cspan style=\"font-family: Consolas;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003e.: 100% Soft cotton\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoPlainText\" style=\"margin: 0cm; font-size: 10.5pt; font-family: Consolas;\"\u003e\u003cspan style=\"font-family: Consolas;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003e.: Light fabric\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoPlainText\" style=\"margin: 0cm; font-size: 10.5pt; font-family: Consolas;\"\u003e\u003cspan style=\"font-family: Consolas;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003e.: Runs true to size\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoPlainText\" style=\"margin: 0cm; font-size: 10.5pt; font-family: Consolas;\"\u003e\u003cspan style=\"font-family: Consolas;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoPlainText\" style=\"margin: 0cm; font-size: 10.5pt; font-family: Consolas;\"\u003e\u003cspan style=\"font-family: Consolas;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eSize Chart:\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoPlainText\" style=\"margin: 0cm; font-size: 10.5pt; font-family: Consolas;\"\u003e\u003cspan style=\"font-family: Consolas;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eX-Small: Width 17\" Length 28\" Sleeve Length 9\"\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoPlainText\" style=\"margin: 0cm; font-size: 10.5pt; font-family: Consolas;\"\u003e\u003cspan style=\"font-family: Consolas;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eSmall: Width 18\" Length 28\" Sleeve Length 9\" \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoPlainText\" style=\"margin: 0cm; font-size: 10.5pt; font-family: Consolas;\"\u003e\u003cspan style=\"font-family: Consolas;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eMedium: Width 20\" Length 30\" Sleeve Length 10\"    \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoPlainText\" style=\"margin: 0cm; font-size: 10.5pt; font-family: Consolas;\"\u003e\u003cspan style=\"font-family: Consolas;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eLarge: Width 23\" Length 30\" Sleeve Length 10\"\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoPlainText\" style=\"margin: 0cm; font-size: 10.5pt; font-family: Consolas;\"\u003e\u003cspan style=\"font-family: Consolas;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eX-Large: Width 25\" Length 32\" Sleeve Length 10\"   \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoPlainText\" style=\"margin: 0cm; font-size: 10.5pt; font-family: Consolas;\"\u003e\u003cspan style=\"font-family: Consolas;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003e2X-Large: Width 26\" Length 33\" Sleeve Length 10\"  \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Hey Mountains","offers":[{"title":"Athletic Heather \/ S","offer_id":41093814386793,"sku":"33331055195976877728","price":32.0,"currency_code":"USD","in_stock":true},{"title":"Heather Red \/ S","offer_id":41093814419561,"sku":"17189238153890752877","price":32.0,"currency_code":"USD","in_stock":true},{"title":"Heather True Royal \/ S","offer_id":41093814452329,"sku":"21488031713666607474","price":32.0,"currency_code":"USD","in_stock":true},{"title":"White \/ S","offer_id":41093814485097,"sku":"11019841163329910840","price":32.0,"currency_code":"USD","in_stock":true},{"title":"Heather Mauve \/ S","offer_id":41093814517865,"sku":"28424157095814140304","price":32.0,"currency_code":"USD","in_stock":true},{"title":"Athletic Heather \/ M","offer_id":41093814550633,"sku":"98012670417771549523","price":32.0,"currency_code":"USD","in_stock":true},{"title":"Heather Red \/ M","offer_id":41093814583401,"sku":"13591791147531865952","price":32.0,"currency_code":"USD","in_stock":true},{"title":"Heather True Royal \/ M","offer_id":41093814616169,"sku":"13950028574714555063","price":32.0,"currency_code":"USD","in_stock":true},{"title":"White \/ M","offer_id":41093814648937,"sku":"16687106432965323940","price":32.0,"currency_code":"USD","in_stock":true},{"title":"Heather Mauve \/ M","offer_id":41093814681705,"sku":"15921240850916898413","price":32.0,"currency_code":"USD","in_stock":true},{"title":"Athletic Heather \/ L","offer_id":41093814714473,"sku":"11579283615712650800","price":32.0,"currency_code":"USD","in_stock":true},{"title":"Heather Red \/ L","offer_id":41093814747241,"sku":"73658313286564561696","price":32.0,"currency_code":"USD","in_stock":true},{"title":"Heather True Royal \/ L","offer_id":41093814780009,"sku":"31501870555360186569","price":32.0,"currency_code":"USD","in_stock":true},{"title":"White \/ L","offer_id":41093814812777,"sku":"17531148193161736486","price":32.0,"currency_code":"USD","in_stock":true},{"title":"Heather Mauve \/ L","offer_id":41093814845545,"sku":"12316799555713349499","price":32.0,"currency_code":"USD","in_stock":true},{"title":"Athletic Heather \/ XL","offer_id":41093814878313,"sku":"15294908882012118004","price":32.0,"currency_code":"USD","in_stock":true},{"title":"Heather Red \/ XL","offer_id":41093814911081,"sku":"39366480443880988542","price":32.0,"currency_code":"USD","in_stock":true},{"title":"Heather True Royal \/ XL","offer_id":41093814943849,"sku":"28085905554261208925","price":32.0,"currency_code":"USD","in_stock":true},{"title":"White \/ XL","offer_id":41093814976617,"sku":"25672808450336304992","price":32.0,"currency_code":"USD","in_stock":true},{"title":"Heather Mauve \/ XL","offer_id":41093815009385,"sku":"94138095404848934100","price":32.0,"currency_code":"USD","in_stock":true},{"title":"Athletic Heather \/ 2XL","offer_id":41093815042153,"sku":"81154883682933065959","price":34.0,"currency_code":"USD","in_stock":true},{"title":"Heather Red \/ 2XL","offer_id":41093815074921,"sku":"12891327229711069546","price":34.0,"currency_code":"USD","in_stock":true},{"title":"Heather True Royal \/ 2XL","offer_id":41093815107689,"sku":"32220541608398065391","price":34.0,"currency_code":"USD","in_stock":true},{"title":"White \/ 2XL","offer_id":41093815140457,"sku":"84252821505718661310","price":34.0,"currency_code":"USD","in_stock":true},{"title":"Heather Mauve \/ 2XL","offer_id":41093815173225,"sku":"95251578959237625806","price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2261\/4935\/files\/2557954013384713543_2048.jpg?v=1708311497"},{"product_id":"lake-geneva-wisconsin-t-shirt-sunglasses-lake-graphic-tee","title":"Lake Geneva, Wisconsin T Shirt - Sunglasses Lake Graphic Tee","description":"\u003cp\u003eThis soft jersey unisex graphic Lake Geneva t-shirt, is perfect for a women or man and has a great Lake Geneva design. It runs true to size and comes in a variety of colors! You will love wearing this Lake Geneva t-shirt all over Wisconsin, with it's soft cotton feel. It's perfect for anybody who likes to spend their summer boating, jet skiing or swimming  by the lake.\u003c\/p\u003e \n\n\u003cp\u003e.: Retail fit\u003cbr\u003e\n.: 100% Soft cotton \u003cbr\u003e\n.: Light fabric \u003cbr\u003e\n.: Runs true to size\u003c\/p\u003e\n\n\u003cp\u003eSize Chart:\t\u003cbr\u003e\nX-Small: Width 17\" Length 28\" Sleeve Length 9\"\u003cbr\u003e\nSmall: Width 18\" Length 28\" Sleeve Length 9\"\t\u003cbr\u003e\nMedium: Width 20\" Length 30\" Sleeve Length 10\"\t\u003cbr\u003e\nLarge: Width 23\" Length 30\" Sleeve Length 10\"\t\u003cbr\u003e\nX-Large: Width 25\" Length 32\" Sleeve Length 10\"\t\u003cbr\u003e\n2X-Large: Width 26\" Length 33\" Sleeve Length 10\"\u003c\/p\u003e","brand":"Hey Mountains","offers":[{"title":"Heather Red \/ XS","offer_id":42123011227753,"sku":"25956511111490317115","price":27.99,"currency_code":"USD","in_stock":true},{"title":"Natural \/ XS","offer_id":42123011260521,"sku":"82688145877419894922","price":27.99,"currency_code":"USD","in_stock":true},{"title":"White \/ XS","offer_id":42123011293289,"sku":"56701420437402387529","price":27.99,"currency_code":"USD","in_stock":true},{"title":"Heather Columbia Blue \/ XS","offer_id":42123011326057,"sku":"78097864660151169697","price":27.99,"currency_code":"USD","in_stock":true},{"title":"Heather Red \/ S","offer_id":42123011358825,"sku":"64410161223229540997","price":27.99,"currency_code":"USD","in_stock":true},{"title":"Natural \/ S","offer_id":42123011391593,"sku":"14962672570817648134","price":27.99,"currency_code":"USD","in_stock":true},{"title":"White \/ S","offer_id":42123011424361,"sku":"87380531050557800192","price":27.99,"currency_code":"USD","in_stock":true},{"title":"Heather Columbia Blue \/ S","offer_id":42123011457129,"sku":"26431157380597630061","price":27.99,"currency_code":"USD","in_stock":true},{"title":"Heather Red \/ M","offer_id":42123011489897,"sku":"19499559862058196962","price":27.99,"currency_code":"USD","in_stock":true},{"title":"Natural \/ M","offer_id":42123011522665,"sku":"23576831503687353056","price":27.99,"currency_code":"USD","in_stock":true},{"title":"White \/ M","offer_id":42123011555433,"sku":"19718974505040004250","price":27.99,"currency_code":"USD","in_stock":true},{"title":"Heather Columbia Blue \/ M","offer_id":42123011588201,"sku":"32160585592819763232","price":27.99,"currency_code":"USD","in_stock":true},{"title":"Heather Red \/ L","offer_id":42123011620969,"sku":"20518895439124742172","price":27.99,"currency_code":"USD","in_stock":true},{"title":"Natural \/ L","offer_id":42123011653737,"sku":"21060639006133900996","price":27.99,"currency_code":"USD","in_stock":true},{"title":"White \/ L","offer_id":42123011686505,"sku":"32424747800020664856","price":27.99,"currency_code":"USD","in_stock":true},{"title":"Heather Columbia Blue \/ L","offer_id":42123011719273,"sku":"32999529316530507731","price":27.99,"currency_code":"USD","in_stock":true},{"title":"Heather Red \/ XL","offer_id":42123011752041,"sku":"28332752613898951596","price":27.99,"currency_code":"USD","in_stock":true},{"title":"Natural \/ XL","offer_id":42123011784809,"sku":"16197078234045781648","price":27.99,"currency_code":"USD","in_stock":true},{"title":"White \/ XL","offer_id":42123011817577,"sku":"73775107426142890346","price":27.99,"currency_code":"USD","in_stock":true},{"title":"Heather Columbia Blue \/ XL","offer_id":42123011850345,"sku":"28508576593824586202","price":27.99,"currency_code":"USD","in_stock":true},{"title":"Heather Red \/ 2XL","offer_id":42123011883113,"sku":"30430078268543061336","price":28.99,"currency_code":"USD","in_stock":true},{"title":"Natural \/ 2XL","offer_id":42123011915881,"sku":"25608607123971567035","price":28.99,"currency_code":"USD","in_stock":true},{"title":"White \/ 2XL","offer_id":42123011948649,"sku":"21149277077370972418","price":28.99,"currency_code":"USD","in_stock":true},{"title":"Heather Columbia Blue \/ 2XL","offer_id":42123011981417,"sku":"27766673468374143586","price":28.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2261\/4935\/files\/16718122685411339623_2048.jpg?v=1740763503"},{"product_id":"lake-geneva-wisconsin-t-shirt-jetski-boating-graphic-tee","title":"Lake Geneva, Wisconsin T Shirt - Jetski Boating Graphic Tee","description":"\u003cp\u003eThis soft jersey unisex graphic Lake Geneva t-shirt, is perfect for a women or man and has a great Lake Geneva design. It runs true to size and comes in a variety of colors! You will love wearing this Lake Geneva t-shirt all over Wisconsin, with it's soft cotton feel. It's perfect for anybody who likes to spend their summer boating, jet skiing or swimming  by the lake.\u003c\/p\u003e \n\n\u003cp\u003e.: Retail fit\u003cbr\u003e\n.: 100% Soft cotton \u003cbr\u003e\n.: Light fabric \u003cbr\u003e\n.: Runs true to size\u003c\/p\u003e\n\n\u003cp\u003eSize Chart:\t\u003cbr\u003e\nX-Small: Width 17\" Length 28\" Sleeve Length 9\"\u003cbr\u003e\nSmall: Width 18\" Length 28\" Sleeve Length 9\"\t\u003cbr\u003e\nMedium: Width 20\" Length 30\" Sleeve Length 10\"\t\u003cbr\u003e\nLarge: Width 23\" Length 30\" Sleeve Length 10\"\t\u003cbr\u003e\nX-Large: Width 25\" Length 32\" Sleeve Length 10\"\t\u003cbr\u003e\n2X-Large: Width 26\" Length 33\" Sleeve Length 10\"\u003c\/p\u003e","brand":"Hey Mountains","offers":[{"title":"Athletic Heather \/ XS","offer_id":42123041276009,"sku":"20179014313448724307","price":27.99,"currency_code":"USD","in_stock":true},{"title":"Gold \/ XS","offer_id":42123041308777,"sku":"28556825787480995238","price":27.99,"currency_code":"USD","in_stock":true},{"title":"Heather Red \/ XS","offer_id":42123041341545,"sku":"20379037594072086893","price":27.99,"currency_code":"USD","in_stock":true},{"title":"Light Blue \/ XS","offer_id":42123041374313,"sku":"53274907327188162933","price":27.99,"currency_code":"USD","in_stock":true},{"title":"White \/ XS","offer_id":42123041407081,"sku":"28659690120659556749","price":27.99,"currency_code":"USD","in_stock":true},{"title":"Athletic Heather \/ S","offer_id":42123041439849,"sku":"23352123058737615409","price":27.99,"currency_code":"USD","in_stock":true},{"title":"Gold \/ S","offer_id":42123041472617,"sku":"31613738736392861525","price":27.99,"currency_code":"USD","in_stock":true},{"title":"Heather Red \/ S","offer_id":42123041505385,"sku":"15696132019191632247","price":27.99,"currency_code":"USD","in_stock":true},{"title":"Light Blue \/ 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XL","offer_id":42123041996905,"sku":"12252363817273963423","price":27.99,"currency_code":"USD","in_stock":true},{"title":"Light Blue \/ XL","offer_id":42123042029673,"sku":"23844182552604893016","price":27.99,"currency_code":"USD","in_stock":true},{"title":"White \/ XL","offer_id":42123042062441,"sku":"14813817205576713042","price":27.99,"currency_code":"USD","in_stock":true},{"title":"Athletic Heather \/ 2XL","offer_id":42123042095209,"sku":"37526650370680573003","price":28.99,"currency_code":"USD","in_stock":true},{"title":"Gold \/ 2XL","offer_id":42123042127977,"sku":"38242010789016610794","price":28.99,"currency_code":"USD","in_stock":true},{"title":"Heather Red \/ 2XL","offer_id":42123042160745,"sku":"89200357773770022367","price":28.99,"currency_code":"USD","in_stock":true},{"title":"Light Blue \/ 2XL","offer_id":42123042193513,"sku":"98598811871884646306","price":28.99,"currency_code":"USD","in_stock":true},{"title":"White \/ 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It feels like the kind of cap you grab on a spur-of-the-moment run to the water — familiar, functional, and quietly tied to a favorite place.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eProduct features\u003c\/p\u003e\n\u003cp\u003e- Structured five-panel, high-profile foam front with seamless lining\u003c\/p\u003e\n\u003cp\u003e- Breathable polyester mesh back with adjustable plastic snap\u003c\/p\u003e\n\u003cp\u003e- Pre-curved visor with eight rows of stitching and matching undervisor\u003c\/p\u003e\n\u003cp\u003e- Thick, laminated polyester front for durability and shape retention\u003c\/p\u003e\n\u003cp\u003e- One size fits most with matching braid and sweatband for comfort\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eCare instructions\u003c\/p\u003e\n\u003cp\u003e- Use warm water and dish soap and clean spots off your hat. It's not necessary to soak the whole item. 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The high-profile silhouette and slightly curved bill give it a classic outdoor look, while the textured ripstop fabric stands up to backpacks, wind, and long days on the water. A contrasting rope braid across the front adds vintage character, and the performance sweatband keeps you comfortable when the trail heats up. Adjustable snapback closure means it rides low during hikes or sits higher when you’re lounging at camp. Wear it on fishing mornings, roadside coffee runs, or weekend drives—this cap settles into the rhythm of small, simple adventures.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eProduct features\u003c\/p\u003e\n\u003cp\u003e- 100% polyester micro ripstop — lightweight, durable fabric\u003c\/p\u003e\n\u003cp\u003e- Semi-structured five-panel, high-profile shape with half-moon buckram\u003c\/p\u003e\n\u003cp\u003e- Curved bill with a classic rope braid accent and contrast piping\u003c\/p\u003e\n\u003cp\u003e- Performance sweatband for moisture management and all-day comfort\u003c\/p\u003e\n\u003cp\u003e- Plastic snapback for easy, customizable fit\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eCare instructions\u003c\/p\u003e\n\u003cp\u003e- Do not iron\u003c\/p\u003e\n\u003cp\u003e- Machine wash: cold (max 30C or 90F)\u003c\/p\u003e","brand":"Hey Mountains","offers":[{"title":"Black \/ Adjustable","offer_id":47890123522153,"sku":"11352959815101819624","price":39.99,"currency_code":"USD","in_stock":true},{"title":"Moss \/ Adjustable","offer_id":47890123554921,"sku":"54094055505229588650","price":39.99,"currency_code":"USD","in_stock":true},{"title":"Blue Jean \/ Adjustable","offer_id":47890123587689,"sku":"32200657112347401051","price":39.99,"currency_code":"USD","in_stock":true},{"title":"Espresso \/ Adjustable","offer_id":47890123620457,"sku":"23031977570644274539","price":39.99,"currency_code":"USD","in_stock":true},{"title":"Granite \/ Adjustable","offer_id":47890123653225,"sku":"23693994093725073147","price":39.99,"currency_code":"USD","in_stock":true},{"title":"Peachy \/ Adjustable","offer_id":47890123685993,"sku":"13624230651236846618","price":39.99,"currency_code":"USD","in_stock":true},{"title":"Chambray \/ Adjustable","offer_id":47890123718761,"sku":"30117005872161316311","price":39.99,"currency_code":"USD","in_stock":true},{"title":"Ivory \/ Adjustable","offer_id":47890123751529,"sku":"32134995260896522215","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2261\/4935\/files\/4748994951625135560_2048.jpg?v=1786512319"},{"product_id":"lake-geneva-wisconsin-washed-baseball-cap-vintage-coastal-comfort-colors","title":"Lake Geneva, Wisconsin Washed Baseball Cap - Vintage Coastal Comfort Colors","description":"\u003cp\u003eThis Lightweight Lake Geneva, Wisconsin hat, lived-in, and quietly rugged — this washed cotton cap carries the calm of coastal mornings and the grit of backroad adventures. The soft enzyme-washed twill breaks in from day one, forming a comfortable silhouette that sits low and relaxed on the head. A gently curved bill shields your eyes while a self-fabric sweatband keeps things breathable on long walks or boat mornings. The unstructured six-panel cut and metal-slider tuck-in closure let the cap mold to your rhythm. Wear it with a flannel, a windbreaker, or just your favorite tee; it reads like a companion that’s been along for the ride, not a statement piece. 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